HI-CHEW has introduced its Fantasy Mix, featuring three unique and nostalgic flavors.
Available in a whimsical, colorful package, this new mix stands out against the brand's traditional fruit-forward flavors and combinations.
Rainbow Sherbet features layers of Raspberry, Lime and Orange flavors, while Blue Hawaii takes fans to the tropics with notes of sweet citrus and hints of pineapple. Blue Raspberry is both a familiar and fantasy-like offering, with a distinct true-to-flavor profile.
HI-CHEW’s research and development team continues to bring new flavors to life. Consumer feedback is an important factor in the expansion of HI-CHEW's flavor lineup, and the new Fantasy Mix is a direct result of this process.
In March 2021, a survey conducted by HI-CHEW showed Blue Raspberry has been a favorite flavor profile amongst the brand's target audience. In November 2020, HI-CHEW's own "Chew Crew" survey revealed Blue Hawaii and Rainbow Sherbet rated the highest among non-fruit flavors fans were hoping to one day enjoy.
"The new Fantasy Mix and its unique blend of flavors is a dream come true for our brand fans," said Teruhiro (Terry) Kawabe, president and CEO of Morinaga America, Inc. "We've taken our innovation to the next level with these flavor profiles, expanding beyond our fruit-forward offerings to provide a product that will truly stand out at retail. We're excited for consumers to get to experience Fantasy Mix."
HI-CHEW's Fantasy Mix is made with concentrated fruit juices, natural and artificial flavors, and contains no colors from synthetic sources. HI-CHEW Fantasy Mix is currently available in peg bags at 7-Eleven and Speedway retailers nationwide, with wider distribution planned for later this year.