The private equity firm that owns United Biscuits is opening up sales talks now that negotiations with China’s Bright Food have failed, Reuters has reported. 

The Britain- based snack food group is owned by Blackstone and PAI, which is expected to sell the company for a possible $3.2 billion. 

U.S. food companies such as Kraft, Campbell Soup Co., and Kellogg’s, all had looked at United Biscuits before talks with Bright Food, according to Reuters. Those companies and others will be able to bid on United Biscuits. 

United Biscuits produces products ranging from biscuits and crackers to cakes and snacks. Its portfolio of brands includes McVitie’s, Jacob’s, Carr’s, McCoy’s, Hula Hoops, McVitie’s Jaffa Cakes, KP, Mini Cheddars, go ahead!, Verkade, Sultana, BN, and Delacre.

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