Overall projections are that the market will grow by 103% between 2010 and 2015, with total anual sales exceeding $78 billion in 2015. Helping to fuel growth are recent moves by major marketers and manufacturers seeking to capitalize on consumer demand for these products, Packaged Facts says.

 

At the beginning of 2011, Frito-Lay North America, the $13-billion snack food division of PepsiCo, announced that by the end of the year, approximately half of its product portfolio will be made with all natural ingredients. The change will affect three of Frito-Lay's biggest brands: Lay's potato chips, Tostitos tortilla chips, and SunChips multigrain snacks.

 

"The Frito-Lay products will in themselves have an enormous impact on the natural foods marketplace, and Frito-Lay's move will spur other manufacturers to invest more heavily in producing natural and organic products," says David Sprinkle, research director and publisher of Packaged Facts. "Since Frito-Lay's announcement, Kraft Foods and Coca-Cola have made strategic moves to better position themselves in the market."

 

A February 2011 Packaged Facts consumer survey found that 38% of the U.S. adults who are grocery shoppers buy organic groceries, and 58% buy packaged food products marketed as "all-natural" (but not organic). Furthermore, the Packaged Facts survey found that 37% of all respondents "strongly" (12%) or "somewhat" (25%) agree that they seek out natural and organic foods and beverages.

 

For further information, please visit www.packagedfacts.com/Natural-Organic-Foods-6057035/.