search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy ProductsChocolate ProductsCandy Industry News

Mars’ releases new book, ‘Great Moments in Chocolate History’

Created in partnership with the National Geographic Society, book looks at chocolate’s sweet history.

By Crystal Lindell
November 4, 2015

Mars Chocolate North America has debuted "Great Moments In Chocolate History” to highlight chocolate’s rich past.

The book was created in partnership with the National Geographic Society and is the first book in a two-book agreement between Mars and National Geographic.

Written by Howard-Yana Shapiro, chief agricultural officer, Mars Inc., and an internationally recognized expert on all things chocolate, the 208-page book showcases the history of chocolate from the ancient Aztecs to Marie Antoinette and George Washington. It also includes 20 delicious recipes coupled with their historical significance — including two recipes featuring American Heritage Chocolate.

"The appeal of chocolate has always crossed the boundaries of time, culture, socio-economic groups, gender and generation," Shapiro says. "This book brings the story to life through detailed information and extraordinary images based on decade's worth of research by Mars and our uncommon collaborators."

Shapiro, who has a Ph.D., is chief agricultural officer and global director of Plant Science and External Research at Mars Inc. He has guided Mars toward the goal of 100 percent sustainably sourced cacao production since joining the company in the late 1990s.

In addition, Shapiro has spent more than 35 years working with sustainable agricultural and agroforestry systems, plant systems, plant genetics, and food production systems across the world.

"Great Moment's In Chocolate History" is now available worldwide on Amazon, with a suggested retail price of $19.95.

The book is the latest effort by Mars in researching chocolate’s rich past. In 2003, the company  undertook an extensive global research initiative to uncover the true history of chocolate.  A group from Mars led a multidisciplinary team of more than 115 experts from around the globe who accessed more than 200 archives, libraries, museums and private collections to reveal chocolate's origin and history in the Americas.

That led to the book, "CHOCOLATE: History, Culture, and Heritage," which has contributions from 45 authors, including researchers, culinary chefs, food scientists and historians from leading historic institutions, and was published in 2009 by Wiley.

Out of this research project, the American Heritage Chocolate brand was developed in 2006 by Mars Chocolate North America to help educate consumers about the history of our nation through the engaging story of one of our most beloved foods — chocolate! 

Fashioned off an ingredient list from 1750, American Heritage Chocolate is an authentic historic chocolate made from ingredients available in the 18th Century. The recipe represents a true taste of chocolate the way our ancestors would have enjoyed it.  The product line celebrates chocolate's important role in the lives of Americans during the 18th century.

Made with all-natural ingredients and no preservatives, American Heritage Chocolate comes in four unique formats: chocolate sticks, chocolate bites, chocolate baking/grating blocks, and a finely grated chocolate drink mix. American Heritage Chocolate is sold exclusively at more than 160 fine gift shops at historic sites, museums and historic inns across the United States and Canada.

Learn more about American Heritage Chocolate on it’s Facebook page, on Twitter, and also now on Pinterest. 

KEYWORDS: Mars

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Crystal lindell sept 2020 002 author
Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Snack Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports

 

More Videos

consumer behaviors webinar


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • Mars accepting applications for chocolate history research grant

    See More
  • Mars Wrigley logo

    Mars announces 2022 recipients of Forrest E. Mars, Jr. Chocolate History Grant

    See More
  • Mars Wrigley logo 2019

    Mars Wrigley names recipients of 2021 Forrest E. Mars, Jr. Chocolate History Research Grant

    See More

Related Products

See More Products
  • Chocolate: History, Culture, and Heritage

  • 1118913787.jpg

    Chocolate Science and Technology, 2nd Edition

  • Chocolates and Confections: Formula, Theory, and Technique for the Artisan Confectioner, 2E

See More Products

Related Directories

  • Great Western Manufacturing Co. Inc.

    Years of sifting experience has enabled Great Western to develop an exceptional line of gravity flow and pneumatic sifters, renowned for their highly reliable drives, dependable operation and quality craftsmanship. Control impurities by utilizing a dependable sifter engineered for convenient maintenance and dependable operation.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing