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Candy IndustryCandy Industry News

Brookside Foods “Giving back with chocolate”

October 12, 2011

Brookside Foods is rewarding unsung heroes with a sweet reward - chocolate.

From now through Nov. 6, Brookside’s team of traveling “Super Agents” will recognize and reward hard-working volunteers and organizations as part of the “Giving Back with Chocolate” U.S. coast-to-coast tour.

Throughout the tour, the company also will also surprise consumers who volunteer their time with random acts of kindness – be it picking up their tab for groceries or gas, or stopping by a deserving local charity to make a donation.

“With our ‘Giving Back with Chocolate’ tour, we are truly on a mission to create a nationwide movement, bestowing rewards to those who deserve it the most, whether it is helping out in their community at large or donating time to a charity,” says Deborah Shork, director of marketing for Brookside Foods, Ltd. “A key part of America’s ethos is the dedication to philanthropic causes, and Brookside wants to take a moment and really treat those individuals.”

The tour began in Oct. 1 in New York City, and will make its way across the country with stops in Philadelphia, Washington D.C., Baltimore, San Diego and Los Angeles, as well as additional markets along the way.

Throughout the journey, Brookside will be offering samples of their Dark Chocolate Super Fruits product line - real fruit juice pieces dipped in pure dark chocolate, a natural source of flavanol antioxidants. Included will be Dark Chocolate Açai with Blueberry, Dark Chocolate Pomegranate, and new Dark Chocolate Goji with Raspberry.

But the company isn’t stopping with candy. Consumers also can go to www.brooksidefoods.com and enter the “Giving Back with Chocolate” sweepstakes for the chance to win $15,000 to be donated to the charity of their choice, or to keep as a reward for themselves.

They also can share the gift of chocolate with others through the “Giving Back with Chocolate” Facebook application and spark conversation about charity with other consumers who give back through the Vyou.com/GivingBackWithChocolate microsite.

For more information about Brookside, the “Giving Back with Chocolate” tour, or for the sweepstakes rules, please visit www.brooksidefoods.com.

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