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Mars Wrigley introduces Dove Large Promises

Dove Large Promises are three times the size of original Dove Promises.

Dove Large Promises_web.jpg
January 12, 2022

Mars Wrigley's Dove Chocolate has introduced Dove Large Promises, which are three times the size of the original Dove Promises, bringing consumers a more premium experience to share, enjoy individually or take on the go.

Dove Large Promises have decadent filling and are enrobed in silky-smooth chocolate. They are packaged in a set of three. Dove Large Promises are available in two flavor variations, Milk Chocolate & Caramel and Dark Chocolate & Peanut Butter and feature the iconic Dove Promises messages.

"We were intentional with our newest innovation, as we know fans crave premium, indulgent treats to share and eat on the go," said Leslie Philipsen, brand director, Dove Chocolate. "Offering our Dark Chocolate and Peanut Butter as well as our Milk Chocolate and Caramel flavor variations in a new format will create better moments and more smiles by complementing Dove fans' busy lifestyles, allowing them to pause and enjoy a moment of pleasure."

Dove Large Promises Milk Chocolate & Caramel and Dove Large Promises Dark Chocolate & Peanut Butter are available in a shareable 2.75-oz. pack at retailers nationwide beginning this month.


KEYWORDS: Dove Chocolate Dove Promises Mars Wrigley

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