Organizers for ISM 2022 say registration hasn’t matched 2020 levels, but they’re already receiving a good response for the next edition of the world’s largest trade fair for sweets and snacks, slated for Jan. 30-Feb. 2.
Koelnmesse says the international sweets and snacks industry is ready for a restart, as evidenced by exhibitors registering from 33 countries — including ones outside Europe. These include Egypt, Argentina, Belarus, Brazil, The People's Republic of China, Guatemala, Hong Kong, India, Iran, Japan, Canada, Colombia, Morocco, Mexico, Nepal, Saudi Arabia, Singapore, Tunisia and the U.S.
Leading German companies that will participate include Hitschler, Kuchenmeister, Niederegger, Riegelein, The Lorenz Bahlsen Snack-World and Zentis. Companies such as Katjes, Krüger, Lambertz, Ritter, Rübezahl, Trolli and WAWI, which are among the top 100 sweets manufacturers with the highest turnovers worldwide, are also on board again.
From abroad, ISM has received applications from market leaders such as Arcor (Argentina), Baronie (Belgium), Canel’s (Mexico), Cemoi (France), Cloetta (the Netherlands), Elvan (Turkey), Fazer (Finland), Fini (Spain), Hamlet (Belgium), ICAM (Italy), Ion (Greece), Kambly (Switzerland), Loacker (Italy), Manner (Austria), Natra (Spain), Nestlé Italiana (Italy), Riclan (Brazil), Roshen (Ukraine), Sölen (Turkey), Valor (Spain), Vidal (Spain) and Wawel (Poland).
A variety of international pavilions will also be available. To date, groups from Belgium, Brazil, Bulgaria, Denmark, Greece, Hong Kong, Ireland, Italy, Canada, the Netherlands, Austria, Poland, Sweden, Switzerland, Spain and Turkey have already confirmed their participation.
In terms of content, ISM 2022's focus will rest on the topics sustainability, and healthy and enjoyable snacking, as well as the quality of sweets and snacks. ISM’s event program, including the Expert Stage and trend lectures by Innova Market Insights and Euromonitor, will also concentrate on these themes.
Trade visitors who are interested in fruit and vegetable snacks, functional bars, products without additives and raw products with natural ingredients, as well as new product ideas, will find a large variety of exhibits in the Trend Snacks Area and the Start-up Area in Hall 5.2.
ISM 2022 will also feature a trade section focusing on the small volume business for the first time. Staged in Hall 5.2 under the title "Finest Creations - hand-crafted,” this section unites craft establishments whose visitor target are confectioners, cake shops and specialized sweet shops. This section was initially planned for ISM 2021, which had to be canceled due to the coronavirus pandemic.
As usual, ProSweets Cologne, the international supplier trade fair for sweets and snacks, is being staged parallel to ISM, which means the entire value chain will be covered in the Cologne exhibition halls.
Koelnmesse says ProSweets Cologne 2022 has several registrations after the early bird phase in April, with a high number of confirmations compared to 2019.
In the Packaging Machines and Packaging Materials section, the following exhibitors have already registered: Gerhard Schubert (Germany), Loesch (Germany), SACMI (Italy), Sopp Industrie (Germany), as well as Theegarten-Pactec (Germany) and Belgian Sweets Design (Belgium).
The Machines and Systems segment has recorded registrations from Aasted (Denmark), Hänsel Processing (Germany), Hansella (Germany), Maschinenfabrik Seydelmann (Germany), Memak (Turkey), NETZSCH-Feinmahltechnik (Germany), Sollich (Germany), Royal Duyvis Wiener (the Netherlands) and VEMAG Maschinenbau (Germany). In the Raw Materials and Ingredients section the GNT Group (the Netherlands) has already confirmed its participation.
ProSweets Cologne’s industry sponsors include the Federal Association of the German Sweets Industry (BDSI), Sweets Global Network e.V. (SG), the German Agricultural Society (DLG e.V.) and the Central College of the German Sweets Industry (ZDS).