hershey's blissHershey has a truly Bliss-ful announcement for sustainable cocoa advocates — its entire Hershey’s Bliss line is now made with 100% certified cocoa.

The chocolate maker had announced plans in the beginning of 2012 to make the brand entirely from certified cocoa, and the certified Bliss products began rolling out this fall and continue to arrive at retailers across the country.

Certified cocoa is sourced from farms that have met comprehensive sustainability standards that strive to protect the environment and the safety and well-being of workers, their families and communities.

The decision to launch the Bliss line with 100% certified chocolate comes after Hershey was the target of the “Raise the Bar, Hershey Coalition,” which attempted to highlight allegedly poor working conditions for cocoa farmers that supply Hershey.

Kristin Harper, director for Hershey’s Kisses and Bliss Brands, says the changes to the Bliss line were a result of Hershey listening to consumers and responding “by giving them an easy and delicious way to enjoy 100% certified chocolate.”

“Hershey’s Bliss chocolates have always been about using distinct, high-quality ingredients to craft rich chocolate with an exceptional creaminess,” she says. “Now consumers can enjoy the smooth taste of Hershey’s Bliss chocolates and know that they are helping to protect the environment and supporting safe and healthy conditions for family cocoa farmers.”

Consumers can identify certified Hershey’s Bliss products by the distinctive Rainforest Alliance green frog seal on the exterior bag packaging. Bliss brand chocolates are available in milk chocolate, dark chocolate, white chocolate meltaway, dark chocolate with caramel and crème de menthe meltaway.

Hershey also has announced plans to use certified cocoa in 100% of its products by 2020 as well as accelerate its sustainability programs in Ghana and the Ivory Coast.