Jet-Puffed is giving campfires a glow up this summer with its glow-in-the-dark Camp S’mores packaging.

“As we gear up for the first day of summer and prime marshmallow roasting season, we wanted to give fans a way to enjoy their s’mores no matter if it’s day or night,” says Samantha Mills, associate director of brand communications at Kraft Heinz. “The new glow-in-the-dark packaging makes it easy to find your bag of marshmallows when the sun sets around the glowing campfire, giving your tastebuds a delicious treat with every bite.”

For the launch of Jet-Puffed Camp S’mores, the brand created a Star Registry-official Jet-Puffed constellation, Jet-Puffed S’morion. Fans can discover S’morion in the night sky using a custom AR filter at or by scanning the QR code on the back of the new Camp S’mores packaging.

Jet-Puffed is also encouraging all marshmallow lovers to #GoSmoregazing this summer – stargazing with a side of s’mores, for a chance to win a free S’moregazing kit. To enter for a chance to win a free S’moregazing kit, fans can post a picture of their S’moregazing experience with #GoSmoregazing #Sweepstakes on Instagram. The S’moregazing kit will include a telescope, glow-in-the-dark skewers, Jet-Puffed Camp S’mores and s’mores ingredients, glow-in-the dark stickers and more.

Jet-Puffed Camp S’mores are available at Walmart and other retailers for $2.99, while supplies last.