What will be the next American Sweet?

The 2011 Sweets & Snacks Expo, May 24-26 at McCormick Place in Chicago promises to make more than a few new ‘Sweet Stars.’ Here we offer you a behind-the-scenes look at new products sent to audition at the event, including: impulse items, chocolate delights, fruity treats, salty snacks, healthy treats, indulgences and novelty candies. We’re sure at least one will get enough consumer votes to become the next ‘American Sweet.’

Meet the contestants:

Indulgences:These treats standout so much that they just couldn’t be squeezed into a specific category. Their unique qualities make them prime to become superstars though.

Ed Hardy Lolly Pops
N.B.S.P., Inc., Stafford, Texas
(800) 842-8566
Booth #272

These artistically decorated Ed Hardy Lolly Pops come in 2 sizes and flavors. They feature Ed Hardy designs such as roses, skulls and bull dogs.
S.R.P.:Small: $1.49; large: $2.49

White Chocolate Peanut Butter Dessert Sauce & Dip
Hammond’s Candies, Denver, Colo.
(303) 333-5588
Booth # 1382

White Chocolate Peanut Butter Dip is great for dipping pretzels, topping ice cream, filling mini tart shells, mixing with whipped cream for a frosting, and many other great treats.
S.R.P.: (9.4-oz. bag) $8.99

Modjeskas (Caramel Marshmallows)
Bauer’s Candies, Inc., Lawrenceburg, Ky.
(877) 622-8377
Booth #1459

Modjeskas are homemade, marshmallow cream centers hand-dipped into a homemade rich and creamy caramel and then hand-wrapped for perfection.
S.R.P. (4-oz. gift bag) $4-$4.95;(8-oz. gift bag) $8-$9.95; (1-lb. gift box) $17-$19.75