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Halloween 2021

Nextdoor survey shows 85 percent of neighbors plan to hand out Halloween treats this year

Localized social networking site offering Treat Map so users can share if they will be handing out treats

By Crystal Lindell
Nextdoor Treat map 2021 Halloween

Nextdoor's Halloween Treat Map, shown here, allows users to tell their neighbors if they're planning to hand out candy. Image provided by Nextdoor.

October 4, 2021

As we approach the second pandemic-impacted Halloween, a recent Nextdoor survey shows a majority of people are planning to take part in this year’s festivities. 

The localized social networking site recently polled nearly 40,000 neighbors nationwide and found: 

  • 85 percent plan on handing out treats on Halloween night
  • 68 percent plan on putting up decorations
  • 53 percent plan on doing both

To help people navigate trick-or-treating in their own neighborhood, Nextdoor has launched its annual Treat Map. The map allows neighbors to share how they plan to celebrate the holiday. 

Users can add their home to the Halloween Treat Map to let neighbors know how they will be celebrating this October. Those planning to hand out treats can mark their home with the candy icon so trick-or-treaters can be sure to stop by. 

And users who plan on decorating can tap the haunted decor icon to attract fright seekers as they pass through the neighborhood. Users planning on doing both can select the ghost. 

Neighbors in the area can then explore the Treat Map to find the best streets for treats and plan a festive Halloween night sight-seeing route.

Nextdoor also teamed up with Reese's brand as the official Treat Map sponsor to make sure the season is filled with more treats than tricks.

"Halloween is one of our favorite holidays here at Hershey," said Allen Dark, senior manager of Reese's. "We're thrilled to be able to help Halloween lovers celebrate the fun of the season and make more moments of goodness with their friends and neighbors by sponsoring Nextdoor's Treat Map."

Halloween can be a treat for the whole neighborhood with Nextdoor's Treat Map. Just be sure to follow the latest health and safety guidelines from the CDC and local officials to protect yourself and others from COVID-19 this Halloween season. 

The Nextdoor Treat Map is available nationwide in the United States through October. Head to the Nextdoor app or visit nextdoor.com/halloween to join the fun and celebrate safely.

KEYWORDS: Halloween 2021

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Crystal lindell sept 2020 002 author
Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.

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