Wiley Wallaby is kicking off a nationwide tour, offering samples of its soft and chewy licorice to the masses from a custom Wiley Wallaby sampling truck.
Wiley Wallaby will also take suggestions for new licorice flavors to add to its product line, which currently includes fan favorites such as Watermelon, Green Apple, and Huckleberry.
“Wiley has such a passionate fan base and we’re so excited to get out in the community to engage with them directly, plus offer people the chance to try the product for the first time,” shared Jadi Anderson, director of marketing and product development at KLN Family Brands, Wiley Wallaby’s family owned parent company.
The tour will include stops at festivals, fairs and events throughout the country, along with general places of interest and some of Wiley Wallaby’s key retailers. Some notable stops on the tour include:
- The Boston Marathon, April 18
- New Orleans Jazz Fest, May 5-8
- Taste of Dallas, June 10-12
- Comic-Con, July 21-24
- Sturgis Rally, August 11-13
- Iowa State Fair, August 17-21
- Minnesota State Fair, August 25-30
In total, Wiley Wallaby offers more than 15 varieties of licorice and licorice candies, including organic and recently launched gluten free. Wiley Wallaby's classic flavors are all vegan, lower in sugar, and fat-free. Wiley Wallaby hopes to distribute over half a million licorice samples throughout the course of the mobile tour.