World’s Finest Chocolate (WFC) is on a mission to donate 10 million chocolate bars to emergency responders, healthcare and frontline heroes during the COVID-19 pandemic.

WFC is kicking off the initiative by completing a donation of 1 million bars to frontline responders across the country in the next two weeks. To reach its 10 million-bar goal, the company has doubled the good customers can do with their chocolate. For each box purchased at www.WFCHealthcareHeroes.com, WFC will donate a box to healthcare professionals as a small way to show its gratitude.

“We want to do a tremendous amount of good for those on the front lines fighting this crisis each and every day,” said WFC CEO Eddie Opler. “Over the past year, we’ve helped schools and youth organizations raise over $150 million. Now we are turning our heads and hearts to focus on taking care of all deserving healthcare heroes.”

WFC is the leading product fundraising company in the U.S. Since 1949, WFC has helped thousands of schools and organizations raise over $4.3 billion. The company is based in Chicago and is in the third generation of ownership within the Opler family.