Popping chocolate

THE COMPANY: Zeta Espacial S.A., Barcelona, Spain (distributed in the U.S. by Pop Rocks Inc., Atlanta)
THE PRODUCT: Pop Rocks Chocolate Bar
THE HOOK: Pop Rocks are more than a fun candy for kids because now they come scattered in a premium milk chocolate bar. While the chocolate melts in your mouth, the popping crystals explode in an entertaining and enjoyable chocolate experience. The company also debuts its Pop Rocks topping, which includes large Pop Rocks covered in milk chocolate. This popping topping can be sprinkled on ice creams, yogurts, cakes or any other dessert or confectionery item.
INGREDIENTS: Milk chocolate (sugar, chocolate, whole milk powder, cocoa butter, soy lecithin and PGPR-emulsifiers, vanillin-an artificial flavor), Pop Rocks (sugar, lactose-milk sugar, corn syrup, processed with carbon dioxide to provide popping effect).
S.R.P.: $0.59-$0.69 for a single bar and $0.99-$1.19 for a mega bar.