Mars Wrigley to launch M&M’S Crunchy Cookie
New variety will be available in multiple sizes in March 2022.
The M&M'S brand will introduce M&M’S Crunchy Cookie next spring.
M&M'S Crunchy Cookie features a crunchy center covered in milk chocolate, all wrapped in the colorful, iconic M&M'S candy shell. The new offering combines two beloved treats – M&M'S and chocolate chip cookies – as a special take meant to inspire consumer connection, while creating better moments and more smiles to shape a world that is connected, caring and celebratory.
"M&M'S has a long history of developing innovation inspired by consumers' favorite sweet and savory treats," said Allison Miazga-Bedrick, senior brand director, Mars Wrigley. "Our focus on developing innovation that meets consumer preference and their desire for variety delivers on our promise to bring better moments to our fans, in this case, by putting a crunchy texture at the center of their favorite chocolate candies."
Mars Wrigley remains agile following an unprecedented year. An iconic brand within the Mars Wrigley portfolio, M&M'S is celebrating its 80th anniversary this year with new products such as M&M'S MIX and M&M'S White Chocolate Pretzel Snowballs (new for the holiday season this year), and the latest M&M'S store at Mall of America, which opened earlier this year.
M&M'S Crunchy Cookie will be available nationwide beginning March 2022 in 1.35-oz. single, 2.83-oz. share and 7.4-oz. standup pouch sizes.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
