What will be the next American Sweet?
The 2011 Sweets & Snacks Expo, May 24-26 at McCormick Place in Chicago promises to make more than a few new ‘Sweet Stars.’ Here we offer you a behind-the-scenes look at new products sent to audition at the event, including: impulse items, chocolate delights, fruity treats, salty snacks, healthy treats, indulgences and novelty candies. We’re sure at least one will get enough consumer votes to become the next ‘American Sweet.’

Meet the contestants:
‘Tooty Fruity!’: These products are sure to sparkle under the lights at the Expo. With colorful gummies, and exotic licorice, among others, they will no doubt grab your attention.

Sour Lovers
Gimbal’s Fine Candies,
S. San Francisco, Calif.
(800) 344-6225
Booth #1001
Made with real fruit juice, the heart-shaped Sour Lovers have twelve deliciously sour, pucker-up, mouth-watering flavors and are high in Vitamin C with 25% of the daily requirement per serving.
S.R.P.: (11-oz. laydown bag) $2.99 - $3.49; (32-oz. jar) $8.99 - $9.99; (6-oz. peg) $1.99 - $2.49; (3-oz. peg) $1

Buddy Fruits
Ouhlala Gourmet Corp., Coral Gables, Fla.
(305) 774-7332
Booth #465

The Ouhlala Gourmet Corp. offers three varieites of Buddy Fruits, including: Buddy Fruits Pure Blended Fruit to go, Buddy Fruits Pure Fruit Bites and Buddy Fruits Blended Fruit & Skim Milk, which are 100% natural and 100% fruit (with a drop of milk in few pouches). Buddy Fruits products are the new models for snack, fulfilling the demands and expectations of a generation always on the go and looking for healthier eating alternatives. Ideal for travelers, lunch boxes and sports, the three products are the fruits you can eat any time of the day with no constraint.
S.R.P.: $0.99 and $1.29

Black Heart
Marich Confectionery Co.,
Hollister, Calif.
(800) 624-7055
Booth #1286

Black Heart is a 100% natural European style licorice made with real licorice root extract, natural colors and flavors. It’s available in black licorice and black cherry licorice.
S.R.P. $4.99

Bebeto Premium
Kervan Gida San. Ve Tic. A.S., Istanbul, Turkey
Booth #438

The new Bebeto Premium is much more than a regular gummy. There’s the raspberry and blackberry; the Turkish coffee and mint; and tropical pineapple and tropical orange. They are all fat free and also are made with fruit juice flavors that create a natural taste.
S.R.P.: $2.49

Napoleon Lemon and Cola Hard Candy with Sour Center
Imported by Belgium’s Chocolate Source, Wellesley, Mass.
(781) 283-5787
Booth #1380

These Napoleon hard candies are Belgium’s #1 hard candy bonbon with a sour powder center. Now they are available in Cola and Lemon flavors in the United States and they come in bulk and bagged.
S.R.P.: (7.95-oz. package) $3.25-$3.95

Sour Power Mini Sortz
Dorval Trading Co., Ltd., Nanuet, N.Y.
(845) 624-3031
Booth #1101

Sour Power Mini Sortz are mini candy straws that come in a 2-lb. bag. The product is targeted toward rebaggers.
S.R.P.: N/A

Peach Top Pops
Dorval Trading Co., Ltd., Nanuet, N.Y.
(845) 624-3031
Booth #1101
New Peach Top Pops Taffy Pops are taffy on a stick. Flavored to taste like peach, they make a sweet and chewy treat.
S.R.P.: $0.10-$0.20/piece

Welch’s Fruit Snacks Tangy Fruits
Promotion In Motion, Inc. Closter, N.J.
www.promotioninmotion.com and www.welchsfruitsnacks.com
(201) 784-5800
Booth #631

Welch’s Tangy Fruit Snacks is a mouth-watering contemporary spin on classic flavors designed to delight palates both young and old. Welch’s Fruit Snacks are always made with real fruit, making them a “better for you” snacking option. They also provide 100% of your daily value of vitamin C and 25% of vitamins A&D and are fat and gluten free.
S.R.P.: (10-ct. box) $2.49 – $2.99

Juicefuls Brand Juice filled Fruit Snacks – Fruit Wave
Promotion In Motion, Inc.,
Closter, N.J.
www.promotioninmotion.com and www.Juicefulsbrand.com
(201) 784-5800
Booth #631

Juicefuls Juice Filled Fruit Snacks are made with real fruit and filled with 100% real fruit juices. They’re a delicious, “better for you” choice that provide 100% of your daily value of vitamin C and 25% of vitamins A&E. Juicefuls also are fat free and gluten free.
S.R.P.: (8-ct. box) $2.99

RJ’s Licorice
New Zealand Natural Goods, Manhattan Beach, Calif.
(310) 649-6964
Booth #1483

New Zealand Natural Goods has a slew of new licorice products that will be on display, including:
RJ’s Natural Licorice Allsorts, a naturally colored and flavored, fruity combination that comes in passion fruit, black cherry, lime and orange; RJ’s Licorice Allsorts, which are made with fruity flavors and a dash of coconut, bursting with fruity licoricy goodness; RJ’s Licorice Chocolate Twists, soft-twisted black licorice pieces with Belgian chocolate filled centers; and RJ’s Raspberry Chocolate Twists, soft twisted raspberry licorice pieces with a Belgian chocolate filled center.
S.R.P. (7.05-oz.) $3.99

Blue Gummi Sharks
Sunrise Confections,
El Paso, TX
(915) 877-1173
Booth #501

New Blue Gummi Sharks are chewy blue and white shark shaped blue raspberry flavored gummies. They’re great for snacks and decorating.
S.R.P. N/A