Asher’s Chocolate Co. has refreshed the design of its delivery fleet with colorful artwork and larger-than-life product photos.

 

Up until recently, Asher’s delivery trucks had minimal identification on them. The few that had artwork were outdated with old logos and worn graphics. 

 

“We realized that our trucks needed a bit of a refreshment, so we decided to have fun with it,” said Jeff Asher, president and ceo.

 

Each of the trucks has a different design, illustrating Asher’s diverse product portfolio. The truck wraps showcase Asher’s snack boxes, coffee bags, Individually-wrapped Pieces and the company’s famous gourmet pretzels. 

 

“We wanted to show the world our wide array of offerings and maybe also spark their appetite,” Asher said. “We’ve even already gotten a few comments on how delicious our confections look.”

 

The trucks can be seen in the greater Philadelphia area.