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Candy IndustryCandy ProductsNew Candy Products

Sugarfina debuts Year of the Dragon Collection

The collection was designed and curated in collaboration with Netflix star and lifestyle influencer Cherie Chan.

By Liz Parker Kuhn
Sugarfina debuts Year of the Dragon Collection

credit: Sugarfina

January 4, 2024

Sugarfina is starting 2024 off on a sweet note. Known as one of the luckiest animals in the Zodiac, the luxury candy boutique is honoring the Year of the Dragon with a special-edition collection filled with celebratory gifts meant for sharing good luck in the year ahead. 

Designed and curated in collaboration with Netflix's Bling Empire star and lifestyle influencer Cherie Chan, the exclusive release features gold coin-inspired Sugarfina Candy Cubes, keepsake Candy Bento Boxes, a Zodiac Candy Tasting Collection, and a luxury Candy Trunk. Lucky recipients of the Year of the Dragon Candy Trunk will also receive a limited-edition Dragon Charm to hang on purses, suitcases, or backpacks. New flavors include Yuzu Caramels, Dragon Eggs, Auspicious Stars, Lucky Mandarins, and Good Fortune Truffles.

"Growing up in LA, I've always celebrated Lunar New Year with my family at home. Our access to Lunar New Year items was limited and only available at Chinese markets," says Chan. "Fast forward to 2024 it's amazing that Sugarfina recognizes our culture and wants to celebrate this important holiday with us." After a year of developing and producing the Lunar New Year Collection, Chan notes: "While curating these special candy boxes with Sugarfina, we kept in mind three wishes…good health, prosperity, and great fortune. From my home to yours, Happy Lunar New Year and happy Year of the Dragon!"

The collection includes the Lantern 2 Piece Candy Bento Box filled with Lotus Flowers and Good Fortune Truffles and the Year of the Dragon 8 Piece Candy Bento Box filled with Red Apple Caramels, Good Fortune Truffles, Yuzu Caramels, Prosperous Pineapples, Auspicious Stars, Gold Pearls, Lucky Mandarins, and Lotus Flowers. New to the assortment is the Zodiac Candy Tasting Collection, an interactive box with a full moon spinner revealing each Chinese zodiac, its birth years, and its corresponding personality traits.

The Year of the Dragon 9 Piece Candy Trunk comes with nine festive flavors and is detailed with a limited-edition Dragon Charm. The collection also features Lucky Red Envelopes for sharing sweet prosperity.

The suggested retail prices for the collection pieces are:

  • Year of the Dragon 9 Piece Candy Trunk - $128
  • Year of the Dragon Zodiac Candy Tasting Collection - $38
  • Year of the Dragon 8 Piece Candy Bento Box - $80
  • Year of the Dragon Lantern 2 Piece Candy Bento Box - $23
  • Year of the Dragon Red Envelopes 5 Piece - $5
  • Lucky Mandarins, Dragon Eggs, Lotus Flowers, Auspicious Stars, Good Fortune Truffles Small Candy Cubes - $8.95 each

"This year's Lunar New Year Collection is truly spectacular," says Scott LaPorta, CEO and co-investor of Sugarfina. "By capturing the essence of the Year of the Dragon, we were able to innovate our flavor offerings and elevate our packaging design for all Lunar New Year gifting occasions.

KEYWORDS: caramel gifts Lunar New Year Sugarfina

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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