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Sour Patch Kids kicks off spring with Sour Patch Kids Carrots

The Carrots will retail for $2.99.

With the spring season approaching and Easter just a hop around the corner, Sour Patch Kids is giving its fan something sour-then-sweet to dig up with family and friends: Sour Patch Kids Carrots.

A seasonal twist on Sour Patch Kids candy, the Sour Patch Kids Carrot packs feature orange-flavored sour candy gummies in carrot-shaped packaging. The new spring-inspired Carrot packs offer a twist to the traditional spring-inspired treats – whether hidden in the garden for a fun hunt, or enjoyed with friends and family.

The Sour Patch Kids Carrots will be available at retailers nationwide for an SRP of $2.99 (5-oz. carrot-shaped pouch).

KEYWORDS: Easter Sour Patch Kids

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.