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Hilco launches Kool-Aid, Warheads Rock Candy Sticks

Each pouch contains a two-pack of individually wrapped rock candy sticks.

Hilco has announced its expanding line of candy items with two iconic brands, Kool-Aid and Warheads. Hilco has joined with Kraft Heinz and Impact Confections to create an old-fashioned favorite: rock candy sticks. The new products will be available this May.

Each pouch contains a two-pack of individually wrapped rock candy sticks. Consumers can choose from Kool-Aid's Tropical Punch flavored Rock Candy Sticks and/or Warheads' Watermelon Sour Rock Candy Sticks, with a suggested retail price of $1.99–$2.49.

Warheads Rock Candy Sticks will also be available in a 4-pack, beginning in May.

Hilco Sweets provides unique novelty candy utilizing popular licensed brands including Kool-Aid, Warheads, Girl Scouts of the USA, Hostess and more. For more information, visit HilcoUSA.com or call 502-785-3087.

Liz Parker is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.