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Impact will retain sales and marketing ownership of Warheads, Melster brands.
December 11, 2019
Impact Confections, Inc. and KUA Candy LLC have formed a partnership under which KUA Candy will purchase Impact's Wisconsin manufacturing facility while Impact retains the sales and marketing ownership of its two main brands.
When Impact Confections was looking into launching new versions of their popular sour flavors, they knew exactly which segment they wanted to tap into - chewy candy.
A strategic shift, successful product launches and a new manufacturing facility have set the stage for double-digit growth for this midsized candy company.