Video: Mount Franklin Foods on Bubs' launch
The new Swedish candy will enter the U.S. market in August.
Candy Industry Multimedia Specialist Brett Parker sat down with Dave Barnett, SVP of retail sales for Mount Franklin Foods, as they discuss Bubs, a vegan, gelatin-free gummy product from Europe that will be entering the U.S. market in August.
In this interview, Barnett explains why its important to introduce the product to American consumers, goals the brand has upon its U.S. arrival, and the most challenging aspect of bringing a product into a foreign market.
View the video above, or click here.
Related: Mount Franklin Foods brings Swedish candy to U.S. market
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