“Bubs checks every box for today’s shopper—it’s fun, it’s tasty, and it’s made with high-quality ingredients,” says Dave Barnett, SVP of retail sales at Mount Franklin Foods. “Our retail division is uniquely positioned to scale this brand. From production to shelf, we’re ready to meet demand and grow market share.”  

With over 122 million views on TikTok under the hashtag #swedishcandy, Bubs has built a global following, capturing attention from consumers across the U.S., Canada, Australia, and South Korea, it says. In 2023, the brand was named Sweden’s Food Exporter of the Year, recognizing its international growth.  

“This partnership moves us forward,” says Enrique Grajeda, president and CEO of Mount Franklin Foods. “It strengthens our branded portfolio and supports our long-term retail strategy. We see a clear opportunity to bring BUBS to scale in the U.S.”  

Bubs is part of Orkla Snacks confectionery portfolio. Nordic consumer goods group Orkla acquired Bubs Godis AB in 2023.

“The momentum behind Bubs has grown faster than any of us anticipated,” says Niclas Arnelin, director of international expansion, Orkla C&S International. “The U.S. is one of the world’s largest and most dynamic confectionery markets and partnering with Mount Franklin Foods gives us a trusted, strategic foothold to scale BUBS thoughtfully and long-term.”  

Bubs will make its official U.S. debut at the 2025 Sweets & Snacks Expo, May 13–15 in Indianapolis. Mount Franklin Foods will showcase the brand at booth #5624.  

“We’re excited to introduce Bubs to the U.S. trade audience and build on the incredible momentum we’re already seeing,” adds Barnett.

Orkla, Confectionery & Snacks Div. is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.