Laffy Taffy teams up with Damon Wayans Jr.
The brand is launching its first-ever “Laff Line” with the celeb taking calls.
Damon Wayans, Jr.
Ferrara's Laffy Taffy, the candy brand known for classic "dad jokes," is partnering with Damon Wayans Jr. to launch its first-ever Laffy Taffy Laff Line, a hotline for consumers to call in and share their original jokes that could be printed on the brand’s new, reportedly easier-to-open wrappers.
On August 16, National Tell a Joke Day, consumers can dial 1-844-LOL-HOUR (1-844-565-4687) to share their jokes between 3-7 pm Eastern Time, a time the brand is coining "Laffy Hour." Select callers will get the chance to tell their joke to Wayans and his “Laff Squad," a crew of comedians from Zanies Chicago, to make them “laff” out loud. Jokes must be 50 characters or less and follow the classic Laffy Taffy format: set up and punchline. In addition, Wayans will share his best one-liners back to callers.
“I like to consider myself a dad joke expert, so I’m excited to hear some fresh material,” said Wayans. “Just like Laffy Taffy, I’m all about sharing a laugh with my family—the punnier, the better. Do you have what it takes to make me laugh? If so, give me a ring!”
Laffy Taffy Mini Bar candy now comes with an improved wrapper for an easier opening experience without any stick or shred—a request made by consumers for years. Now with its refreshed packaging, Laffy Taffy fans can enjoy smooth new wrappers and fresh new jokes, the brand says.
“Sharing the Laffy Taffy joke on each wrapper is a core part of the experience of our smooth and creamy candy. These moments of connection bring joy to our fans every day, so who better to come up with our new generation of jokes than our fans themselves?" says Ashley Incarnato, senior marketing director, Ferrara Candy Company. “With the help of Damon Wayans Jr., the Laffy Taffy Laff Line is the perfect way to connect with our community, give them the chance to test their comedic chops, and bring more laughter to families of all generations.”
All Laff Line callers can submit their original joke to be considered for printing on Laffy Taffy wrappers, which will be on store shelves in retailers nationwide. Jokes will be judged on humor, originality, creativity, and relevance to brand values. The top 100 jokes to make the Laff Squad giggle the most will be printed on wrappers, with winners receiving a custom bag of Laffy Taffy Mini Bars featuring an exclusive first look at fellow winners’ one-liners.
Ferrara is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
