Hot Tamales gets spicier with new Tropical Heat
The candy reportedly delivers a sweet-meets-spicy flavor.
Just Born's Hot Tamales brand is expanding beyond its Fierce Cinnamon flavor with the launch of Hot Tamales Tropical Heat, a fusion of bright tropical fruit flavors and bold heat. The result is a punchy sweet-then-spicy flavor ride, the brand says.
Inside every box, the three tropical flavor mashups include: Fiery Lime, Mango Chili, and Pineapple Picante. Each piece balances juicy tropical fruit with a bold chili kick, delivering an unexpected sweet-heat experience, Hot Tamales notes.
"Tropical Heat is all about pushing flavor boundaries," says Zachary Greenfield, brand manager for Hot Tamales. "Consumers are looking for bold, unexpected taste experiences, and this new flavor brings something exciting to the brand while staying true to the fiery personality that Hot Tamales is known for. With Tropical Heat, we're inviting fans to step outside of their comfort zone and… live on Flavor's Edge!"
At launch, Hot Tamales Tropical Heat will be available at national retailers, including Walmart, Dollar Tree, Albertsons, and Kroger, as well as select regional grocers.
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