GODIVA Chocolatier has appointed John Galloway as its chief marketing and innovation officer, effective Oct. 22. Galloway will be responsible for leading the brand’s global marketing and innovation team and joins the business’ Global Executive Committee.
The Hershey Co. unveiled its latest confectionery category leadership and shopper-driven merchandising solutions at the 2018 National Association of Convenience Stores (NACS) Show.
Company also to revise candy aisle shelving guidelines.
October 10, 2018
Alongside introducing new products destined to hit shelves, Mars Wrigley Confectionery announced at NACS Show in Las Vegas this week it will release updated confection aisle shelving guidelines.
With consumers making decisions in as little as a third of a second, the need to stand out and differentiate on-shelf is crucial. The right packaging features and designs can make an impact on shopping behavior.