Market Track’s 2015 Shopper Insight Survey reveals timely promotions easily pull shoppers away from stores and brands they’re usually loyal to.
March 18, 2015
Whatever happened to brand loyalty? Well, it’s still there, but will most likely disappear in the face of a well-timed promotion that provides consumers with a bargain.
“It took 65 years to build it, four hours to destroy it and two years to rebuild. I’d say we’re not doing too badly.” Jorge Farber, president and ceo, Madelaine Chocolates.