search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • NEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy Industry News

Mars brings back the 3 Musketeers in new campaign

New ads mark the first new 3 Musketeers campaign in more than 10 years.

By Abigail Watt
March 12, 2015

The Three Musketeers are back!

Mars Chocolate North America has unveiled its new "Why 3?" campaign for the 3 Musketeers Bar. This marks the brand's first new campaign in more than 10 years and the reunification of the iconic musketeers.

The new campaign features four short features created by DDB Chicago, titled "Double Dutch," "Taxi," "Mirror," and "Carpool." Each spot begins with the question, "Why 3 Musketeers?" while the characters carry out their antics on screen.

The ads then answer the question with statements like, "Because without 3, you can't double dutch," and "Because 2 musketeers would think they're looking in a mirror."

In "Carpool," a single musketeer in a convertible looks around in frustration as the caption, "Because 1 musketeer can't use the carpool lane" comes across the screen.

Each short ends with the motto, "3 Musketeers: The perfect amount of chocolate, fluffy and musketeer."

" We're so excited to unveil our new 'Why 3' campaign because it features the beloved characters associated with our brand, but in a funny and unexpected way," says Allison Miazga-Bedrick, director of 3 Musketeers. "Our fans already love 3 Musketeers for the combination of chocolate and fluffy nougat and bringing back our iconic characters will not only delight our current brand fans, but also attract new, younger fans from the millennial demographic."

KEYWORDS: 3 Musketeers campaign Mars YouTube

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Abigail Watt, Editorial Intern

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Bakery Products

 

More Videos


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • Hello Fresh brings back Buddy the Elf Spaghetti Meal Kits with a candy twist

    Hello Fresh brings back Buddy the Elf Spaghetti Meal Kits with a candy twist

    See More
  • NBA star Boban Marjanović heads to college in new Goldfish campaign

    NBA star Boban Marjanović heads to college in new Goldfish campaign

    See More
  • Sun-Maid feeds imagination in new brand campaign

    Sun-Maid feeds imagination in new brand campaign, announces inaugural 'Board of Imagination'

    See More

Events

View AllSubmit An Event
  • April 23, 2012

    Omega-3 Summit 2012

    The Global Omega-3 Summit 2012 is the follow-up of the successful policy summit of 2011, where six consensus statements were signed by all participants. The Omega-3 Summit 2012 will build on these consensus statements and look at three themes...
View AllSubmit An Event

Related Directories

  • Leaf Brands LLC

    Leaf Brands brings the FUN back to the candy and snack industry. Founded by the Leaf family in the 1920’s, Leaf quickly became the 4th largest candy company in the US. We brought back immensely popular nostalgic products such as Astro Pops, Wacky Wafers, Bonkers! Big Buddy , tart n' tinys, and Hydrox cookies.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing