Founder Mayssa Chehata said she wanted to create a delicious candy that people could eat guilt-free. Something that made them feel like they were “behaving” while breaking the rules.
With the global COVID-19 pandemic still raging across the U.S., it’s no surprise American consumers have largely stopped focusing on their diets. However, consumers who follow specific dietary lifestyles, such as keto, gluten-free and clean eating, have stayed on track, according to research from The NPD Group.