The new hire is a former UFC featherweight title contender, two-time All-American wrestler, and a recognized name in the hunting and fishing community.
The launch follows the FDA’s clarification that tagatose no longer needs to be declared as an added ingredient, expanding formulation opportunities for tagatose in reduced-sugar foods and beverages.
The company has added 4,000 square feet of cooking space to its vertically integrated headquarters, expanding its overall footprint to nearly 200,000 square feet.
The new bars are now available at U.S. retailers including CVS, Walgreen, Albertson’s, Jewel Osco, Shaw’s, Hy-Vee, and Bi Mart, with a suggested retail price starting at $4.59.
The new product features a strawberry flavor and utilizes bone-conduction technology, converting audio into vibrations that travel through the teeth and jaw into the inner ear.