Cadbury Schweppes plans to remove all artificial colorings from its confectionery products by the end of the year due to consumer concerns over possible effects on behavior.
Japanese chocolate manufacturer Meiji Seika has recalled some confectionery products after it failed to file the appropriate paperwork for a novel sweetener made with an unapproved genetically modified enzyme.
The University of Illinois and Mars Inc. developed a study, which determined that cholesterol and blood pressure are lowered when consumers eat sterol chocolate as part of a balanced diet.
Stimulate the senses. That’s the tagline for marketing messages that accompany Wrigley’s newest branded chewing gum called 5. The line launched in early 2007, and in its first year has managed to stimulate growth as well as the five human senses.
Topps Candy’s latest initiative, www.babybottlepop.com, creates opportunities for children to socialize in a safe online environment by exchanging messages in bottles across virtual waterways. A tie-in to Topps’ popular Baby