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Home » Topics » Candy Industry » Candy Industry Trends

Candy Industry Trends
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Ferra

Ferrara’s Mariah Havens talks Halloween, Amazon and that BRACH’S Turkey Dinner Candy Corn

The senior brand manager of seasonal marketing says Ferrara has turned to eCommerce, packaging changes and an elongated selling season to remain successful during tumultuous times.
October 7, 2020
"At Ferrara, we know that unique innovations and exclusive product offerings help to drive people in-store. As polarizing as it may be, there’s no better example than the recent release of BRACH’S Turkey Dinner Candy Corn, created exclusively for Walgreens," Havens said.
Read More
Sun Maid PB Yogurt Covered Raisins

Sun-Maid launches peanut butter yogurt-covered raisins, glow-in-the-dark packaging

Company introduces glow-in-the-dark fun-size packs for Halloween.
October 7, 2020

After the success of popular yogurt-covered raisin mashups like Strawberry and Vanilla and Chocolate and Vanilla, Sun-Maid reveals its latest raisin recipe flavor: Peanut Butter.


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Oh My Lolly

How TikTok helped this lollipop maker get too many orders

Eryn Smith, owner and maker of Oh My Lolly, talks about using the platform for a brand, and why other candy companies should, too.
Crystal Lindell
Crystal Lindell
September 30, 2020
Eryn Smith, owner and maker of Oh My Lolly in Fort Worth, Texas, recently went so viral on TikTok that she had to halt new orders until she can catch up.
Read More
Halloween
Halloween 2020

Tricking-or-treating isn’t safe this year, but there are lots of alternatives

Confectionery industry comes through with innovations to help everyone celebrate safely amid COVID-19.
Crystal Lindell
Crystal Lindell
September 30, 2020
Thankfully, candy companies have come through for us. They’re putting safety first, and offering so many creative alternatives to celebrate this year.
Read More
Yowie Halloween at Home
Halloween 2020

Yowie launches ‘Halloween at Home’ campaign

Candy maker offers printable crafts, ideas for repurposing Yowie egg capsules.
September 29, 2020

Yowie Group recently launched the “Halloween at Home” campaign to encourage a festive, fun and safe Halloween by putting family-time front and center.


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Halloween candy map 2020

What’s the top Halloween candy in each state?

CandyStore.com releases annual map highlighting the Top 3 in each state.
September 24, 2020

CandyStore.com has released its annual map highlighting the Top 3 Halloween candies in each state.


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Ferrara AR
Halloween 2020

Ferrara introduces AR experience with Sony's Ghostbusters

Players can “hunt” ghosts around their homes.
September 24, 2020

With families seeking new ways to enjoy their annual trick-or-treating tradition and “hunt” for candy, Ferrara collaborated with Sony Pictures to develop “Haunted Candy Hunt,” a ghost-hunting augmented reality game.


Read More
Ferrara SSE20 1

An inside look at new products Ferrara will launch in the coming months

Chicago-based company highlights growth in sugar, cookie portfolios while continuing to innovate.
Alyse Thompson
Alyse Thompson-Richards
September 23, 2020

The Chicago-based company is highlighting growth in its sugar confectionery and cookie portfolios as it continues to innovate.


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Reeses

Reese’s launches Big Cup packed with salty pretzels

New candy set to hit shelves in November, with a miniature version slated for January 2021.
Crystal Lindell
Crystal Lindell
September 23, 2020
Reese's Big Cups with Pretzels are a twist on the classic cup that's bigger, saltier and packed with pretzels.
Read More
Halloween 2020
Halloween 2020

CDC: Traditional trick-or-treating is high risk this year

Agency’s guidelines outline alternatives for celebrating Halloween amid COVID-19.
Crystal Lindell
Crystal Lindell
September 23, 2020
“Many traditional Halloween activities can be high-risk for spreading viruses,” the CDC says. “There are several safer, alternative ways to participate in Halloween."
Read More
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