The senior brand manager of seasonal marketing says Ferrara has turned to eCommerce, packaging changes and an elongated selling season to remain successful during tumultuous times.
October 7, 2020
"At Ferrara, we know that unique innovations and exclusive product offerings help to drive people in-store. As polarizing as it may be, there’s no better example than the recent release of BRACH’S Turkey Dinner Candy Corn, created exclusively for Walgreens," Havens said.
Company introduces glow-in-the-dark fun-size packs for Halloween.
October 7, 2020
After the success of popular yogurt-covered raisin mashups like Strawberry and Vanilla and Chocolate and Vanilla, Sun-Maid reveals its latest raisin recipe flavor: Peanut Butter.
Eryn Smith, owner and maker of Oh My Lolly in Fort Worth, Texas, recently went so viral on TikTok that she had to halt new orders until she can catch up.
With families seeking new ways to enjoy their annual trick-or-treating tradition and “hunt” for candy, Ferrara collaborated with Sony Pictures to develop “Haunted Candy Hunt,” a ghost-hunting augmented reality game.
“Many traditional Halloween activities can be high-risk for spreading viruses,” the CDC says.
“There are several safer, alternative ways to participate in Halloween."