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Founded by and operating under similar principles, this collaboration brings two like-minded companies together.

“Our fans were the inspiration for the new Everyday line,” says Marjolaine de Claviére, v.p. of marketing at Russell Stover. “They’ve been telling us that they want to enjoy our chocolates year-round."

At this year’s, Sweets & Snack Expo, visitors began to see the capabilities of the new company.

“I’m excited about the process and journey of taking Sugarpova into a different sector, chocolate," says Maria Sharapova.

It’s bigger in size than current Orbit pellets, and will be available in two sugarfree flavors.

Sweets & Snacks Expo attendees represented 80 percent of the buying power in the candy category and nearly 75 percent of the buying power in the snack category.

“I was born in Baton Rouge, and my family loved to eat. My grandmother spent a lot of time in New Orleans, so there was that connection," says Jennifer Strickland. "In addition, we’d have one customer that would come in daily to purchase one packaged praline that we sourced for the shop. It led us to think we should do it ourselves.”

“When my husband, Frank, began a new job traveling to trade shows, he needed a way to grab attention and help build client relationships,” explains Rowena. “I had the perfect solution—I made him delicious, homemade caramels to share at his events. It wasn’t long before Frank was being asked where they could buy the delicious caramels. I saw the opportunity and stared building my business.”

It’s been about two years since Salpa’s President Jean-Paul Burrus bought a cocoa plantation in Ecuador. And about a year and a half since he bought a second one.

Hotter, bolder, bitterer are some of the trending flavor characteristics seen in newly launched confectionery and snack products