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Home » Authors » Curtis Vreeland
Curtis Vreeland

Curtis Vreeland

Curtis Vreeland, president of Vreeland & Associates, specializes in confectionery market research. He has been spotting trends in the premium confectionery for Candy Industry Magazine for many years. He can be reached at cvreeland@vreelandassociates.com.

Articles

ARTICLES

FCIA Show

How the fine chocolate sector can learn from other craft industries

FCIA event offers look at how specialty coffee, craft beer industries define themselves.
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Curtis Vreeland
September 7, 2018
Hoping to glean knowledge from other successful categories of craft food, the keynote presentation of the FCIA's event was "Learning from other Industries."
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Bill Guyton_FCIA

One-on-One: Bill Guyton, incoming executive director of the Fine Chocolate Industry Association

FCIA Elevate Chocolate event set for June 30 in New York City.
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Curtis Vreeland
June 23, 2018

Bill Guyton, incoming president of the Fine Chocolate Industry Association, shares his interest in the role and his vision for FCIA, in addition to discussing the association’s Elevate Chocolate event in New York City, set for June 30.


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gum trends

GUEST COLUMN: Does chewing gum 'unmaketh man?' Yes, says Soviet revolutionary Leon Trotsky

Popularity of — and aversion to — chewing gum dates back to World War I, Contributor Curtis Vreeland notes.
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Curtis Vreeland
May 9, 2018

American soldiers used chewing gum to quench thirst and reserve water supplies in World War I, but as its popularity spread through Europe, so did aversion to it. Among its detractors was Soviet revolutionary Leon Trotsky. Contributor Curtis Vreeland tells the story in an excerpt from "Candy Goes to War."


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Big Chocolate Show

Four experts recognized as “Legends of Chocolate”

New York City’s Big Chocolate Show honors individuals who continue to have a significant impact on the cacao and chocolate industry.
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Curtis Vreeland
October 11, 2017

The Big Chocolate Show held its second annual event in New York City on Saturday, Oct. 7. The event’s highlight was honoring four experts as “Legends of Chocolate” for their contributions to the craft chocolate industry. The four honorees included cacao and chocolate flavor expert Ed Seguine; the father of American craft chocolate John Scharffenberger; authors Sophie & Michael Coe, and cacao geneticist Juan Carlos Motamayor.


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Summer Fancy Food Show

Creativity abounds among sofi winners at 2017 Summer Fancy Food Show

Coconut, coffee, cashews among popular flavors at show, held June 25-27 in New York City.
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Curtis Vreeland
August 16, 2017
With more than 180,000 specialty food and beverages from 2,600 exhibitors, the 2017 Summer Fancy Food Show continues to reign as the largest show in North America devoted to this industry.
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IMG_4166_900.jpg

The sizzle at Summer Fancy Food Show

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Curtis Vreeland
June 28, 2017
Hunger-busting bars, plant-based snacks, fruit-filled meringues, and stuffed truffles make their debut.
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Shatterbox anthology

2017 Good Food Awards recognize American craft chocolate makers, confectioners

Competition held during Winter Fancy Food Show competition reveals the next wave of artisans.
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Curtis Vreeland
January 25, 2017

Among the winners were 11 American craft chocolate makers and 18 confectioners, who received their awards before a crowd of about 900 people assembled in the Herbst Theater, a historic landmark that hosted the signing of the United Nations charter in 1945. 


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healthy snack and confectionery

Natural Products East Expo: New segements emerge in healthy snacking

New categories indicative of American consumers' yearning for change, healthier products.
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Curtis Vreeland
December 9, 2016
These are some finds Contributor Curtis Vreeland discovered while canvassing the Natural Products East Expo, held Sept. 21-23 in Baltimore.
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candy starches

Clean labels, production efficiencies inspire starch innovation

The search for cleaner labels drives starch innovation, but hybrid technology, acid-thinned starches likely here to stay.
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Curtis Vreeland
September 20, 2016
As consumers continue to demand cleaner labels, suppliers have been driven to produce more starches that will allow confectionery products to be labeled as such. And manufacturers seeking to improve production efficiencies have also led to start innovations.
Read More
medierra

8 new flavor trends for candy and snacks

A look at all the most excitng flavors breaking new ground for product developers in the confectionery and snack segments.
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Curtis Vreeland
July 25, 2016
Hotter, bolder, bitterer are some of the trending flavor characteristics seen in newly launched confectionery and snack products
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View All Articles by Curtis Vreeland
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Events

April 19, 2023

Cannabis Candy Insights: Moving into the Mainstream

Cannabis is now legal for sale to adults in 21 U.S. states and all of Canada, and for medical use in 37 U.S. states. Whether for therapeutic, medical, or recreational use, cannabis has entered the mainstream. And cannabis presents a significant market opportunity. According to BDSA, the U.S. market is expected to grow at a CAGR of 11.3%, from $26.1 billion in 2022 to $44.5 billion in 2027—and globally to $59.6 billion.

January 1, 2030

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