"Our pink Starburst has been a fan favorite flavor for years and has led to the viral 'I Am A Pink Starburst' meme, which personifies feeling special and treating yourself, and others, accordingly," said Justin Hollyn-Taub, director, fruit snacks. "We're thrilled to make Starburst All Pink a permanent offering in our brand portfolio to help ensure our fans feel as special as we think they are, every day of the year." 

To celebrate, the Mars Wrigley brand created limited-edition Starburst All Pink Self-Care Kits ahead of International Self-Care Day on July 24 to treat fans like a pink Starburst. Available at www.StarburstAllPink.com for $0.99 while supplies last, the self-care kits include a gratitude journal, succulent, yoga towel, jade roller, meditative coloring book, shower steamer, sleep mask, tumbler and plenty of pink Starburst. 

"We want to celebrate the positivity and empowering message All Pink has come to stand for over the years,” Hollyn-Taub said. “We recognize that our day-to-day lives have changed quite a bit this year — and we want to use this as an opportunity to encourage our fans to practice self-care."

This is not the first time the brand leaned into its beloved "I Am A Pink Starburst" meme. In 2018, Starburst launched an All Pink merchandise line that let fans show off their pink Starburst status.