Ferrara adds Funfetti, Wintergreen candy canes to Brach’s portfolio
Each Funfetti can features rainbow sprinkles.
Ferrara, maker of the Brach’s brand, has added two new innovations to its candy cane portfolio.
The two varieties include Funfetti Candy Canes and Wintergreen CandyCanes.
Funfetti Candy Canes: Consumers buzzed, and Brach’s listened. After nearly 11,000 tweets celebrated the sprinkled treat this year, the delicious birthday cake flavor officially joins Brach’s holiday offerings. Nestled inside wrappers accented with the vibrant Funfetti dots fans know and love, these treats feature rainbow sprinkles inside each cane, bringing bright, festive pops of color and texture to candy-lovers' holidays this year.
Wintergreen Candy Canes: Featuring a tasty, palate-cooling wintergreen flavor and striped, minty-green coloring, they're the perfect complement to traditional peppermint canes. Whether they're being slipped into stockings or handed out in holiday gift bags, they're sure to spread some extra holiday cheer.
"Candy canes are as synonymous with the holidays as sleigh bells and holly," said Katie Duffy, v.p. and general manager, seasonal, at Ferrara. "We love delivering fun and delicious twists on the red-and-white peppermint staple year after year. That's why I couldn't be more excited for candy cane fans of all ages to get their hands on our new Funfetti and Wintergreen options this holiday season."
Last holiday season, Ferrara sold nearly 14 million pounds of candy canes, which accounts for more than half of candy canes sold in the market.
Brach’s Funfetti and Wintergreen flavors join a handful of returning favorites including:
Red & White Candy Canes: These timeless classics are made with real peppermint oil for a refreshing, authentic flavor. The merry, minty canes are great for snacking, baking, decorating and adorning holiday trees, gingerbread houses and special gifts. Fans can even try dropping a peppermint cane into a cup of hot cocoa.
Cherry Rainbow Candy Canes: These cherry-flavored twists are perfect for holiday celebrations new and old. In bright red, blue, green and yellow, the canes add a burst of color to holiday stockings and trees alike. Their juicy cherry flavor rings true this holiday season!
SweeTARTS Candy Canes: These treats offer the classic sweet and tangy fruit flavors SweeTARTS fans love in a fun, candy cane shape. This top-performing branded candy cane comes in three delicious flavors with bold colors.
Ferrara's seasonal sweets are available now in grocery stores, drug stores and mass-market retailers nationwide.
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