Yowie works to ‘Sweeten the Season’ amid stay-home orders due to COVID-19

Candy company known for its surprise-inside treats offering discounts, free gifts, family activities and more this year.

Yowie is offering free downloadable printables this holiday season, among other things, in an effort to help lift spirits during this unprecedented year.

Yowie Group has officially debuted its “Sweeten the Season” holiday campaign with hopes of lifting spirits during this unprecedented season.

Throughout the holiday season, Yowie will offer special gifts, free activities for families, and discounts on their beloved surprise-inside chocolate eggs.

“Despite the despondency that comes with stay-at-home orders during the holidays, Yowie encourages its fans and customers to take time this season to enjoy the small things and create magical memories with family and friends,” the company says.

Yowie will offer free downloads of its most popular Yowie eBooks on Kindle or iBooks and 20 percent off all Yowie Amazon purchases as a holiday gift for fans in the United States with codeword VOW6KR99.

“While travel is limited and gatherings are kept small, we want to make sure this holiday season is special for families across the country,” said Yowie Group Global CMO Cynthia Thayer. “Our hope is that the ‘Sweeten the Season’ campaign can help inspire spending quality time for families celebrating at home regardless of the circumstances.”

Some entertaining and collaborative holiday activities that can be found in Yowie’s “Sweeten the Season” campaign include a printable holiday card to send to those you might not be able to visit this year, a downloadable coloring page that helps kids practice their math skills, and a series of weekly Facebook Live storybook reading events throughout December.

Yowie treats are made with sustainably sourced, 100 percent milk chocolate free from GMOs, gluten, nuts, palm oil and artificial coloring and flavors and includ an endangered animal collectible inside.

For any families looking to take advantage of Yowie’s “Sweeten the Season” holiday offerings, Yowie surprise-inside chocolate eggs can be found in more than 30,000 retail outlets across the United States, including Walmart, Target, 7Eleven, Albertson’s, Meijer, Walgreens, CVS and most recently both Food Lion and Casey’s or online at Amazon.com.

After purchasing a Yowie surprise-inside product, consumers can head to head to yowieworld.com/holidays, the Yowie World YouTube channel, and to the Yowie World Facebook page to see all the new activities and games in the “Sweeten the Season” campaign.

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.