search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy Industry News

Pearson Candy Co. sold to DeMet's parent, Brynwood Partners VI

August 22, 2011


The Pearson Candy Co. famous for its salted nut roll, mint patties and nut goodies, among others, has a new owner.

Greenwich, Conn.-based Brynwood Partners VI L.P., parent company of DeMet’s Candy Co.,has acquired the company, and as part of the deal, named Michael Keller, a former Dairy Queen executive, as the new president and ceo.

The terms and condition of the transaction, which closed Monday, were not disclosed.

St. Paul, Minnesota-based Pearson, founded more than 100 years ago, most recently was owned by Larry Hassler. Brynwood VI has announced Keller, who served as chief marketing officer of International Dairy Queen, will replace Hassler in the top spot. However, Hassler will remain with the company in a consulting capacity during the transition period.

Henk Hartong II, senior managing partner at Brynwood VI and now chairman of the Pearson Candy Co., says his company hopes the deal will lead to more acquisitions in the candy industry.

"Pearson is an iconic confectionery business and is a terrific addition to Brynwood VI's portfolio,” he says. “We are grateful to have had the chance to work with Larry Hassler and look forward to continuing to grow the great company that he has built."

Hassler, who has owned and operated the company since 1985, says he feels he’s leaving Pearson in good hands.

"Given Brynwood Partners' experience in the food space, I am confident that Brynwood VI will have great success in enhancing the value of the organization," he says.

This is not the first food company Brynwood Partners VI has acquired. The company holds an investment in DeMet's Candy Co., a leading U.S.-based chocolate confectionery company, which manufactures the Turtles, Flipz and Treasures brands. Most recently, DeMet's acquired the TrueNorth nut-cluster snack brand from PepsiCo Inc.

In addition, Brynwood VI owns the Balance Bar Co., which was acquired from Kraft Foods, Inc. Brynwood VI recently divested its investment in Richelieu Foods, Inc., a leading U.S.-based manufacturer of private-label frozen pizza and salad dressings. Under Brynwood VI's ownership, RichelieuFoods’ sales grew from approximately $100 million to over $250 million.

For more information on Brynwood Partners, visit www.brynwoodpartners.com; for more information on Pearson, visit http://www.pearsonscandy.com/.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry

 

More Videos

consumer behaviors webinar


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • DeMet’s Candy Co. sold to Godiva Chocolate brand owner

    See More
  • Pearsons logo_web

    Ownership of Pearson’s Candy Co. returns to Minnesota

    See More
  • Brynwood Partners acquires controlling stake in Back to Nature brand

    See More

Related Products

See More Products
  • The Art of the Chocolatier: From Classic Confections to Sensational Showpieces

  • ready to eat

    Ready-to-Eat Snacks: Emerging Technologies for Production and Safety

  • New Food Product Development: From Concept to Marketplace, Third Edition

See More Products

Events

View AllSubmit An Event
  • September 11, 2025

    State of the Candy Industry: 2025

    On-Demand Analysis shared during Candy Industry’s exclusive annual coverage dives into top trends shaping the confectionery world—including supply chain challenges. An industry expert will walk through key insights and predictions for both manufacturers and retailers, highlighting consumer preferences and emerging product trends.
View AllSubmit An Event

Related Directories

  • Cerreta Candy Co.

    Cerreta Candy Company is a family-owned business founded over 50 years ago by Jim Cerreta, Sr. Jim learned the art of candy production in his father-in-law's factory in Canton, Ohio. He then passed the skill on to his children and grandchildren. Four generations of the candy business now oversee production & operations of our delightful chocolates and candy products.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing