search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy Industry News

M&M's debuts movie trailer spoof at 2015 Academy Awards

Oscar nominee J.K. Simmons voices the brand's Yellow "spokescandy."

By Abigail Watt
February 20, 2015

M&M's mosaic

M&M's new trailer will bring a sweet, humorous spin to the 2015 Academy Awards on Sunday.

The 30-second spot, which will make its debut on ABC during the Oscars, will feature all six of the M&M's "spokescandies" in an action-packed spoof of movie trailers.

Orange will drive a runaway bus, while Red will interrogate an alleged criminal and Blue will jump out of a burning building.

J.K. Simmons, nominated this year for Actor in a Supporting Role for his part in the movie "Whiplash," is also the voice of Yellow and has worked with the brand for almost 20 years. M&M's created a life-like mosaic of the actor, made entirely of M&M's chocolates, to celebrate Simmons's nomination.

The BBDO-produced commercial is designed to mock movie previews and highlight how M&M's make every movie-watching experience better. In fact, the spot so closely resembles a movie trailer that viewers might start to believe that "M&M's: The Movie" is soon to hit theaters.

Sunday marks the TV debut of the commercial, while a variant of it ran in cinemas nationwide throughout 2014. In that version, the M&M's spokescandies starred in a public service announcement asking audiences to turn off their cell phones.

KEYWORDS: commercial M&M's

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Abigail Watt, Editorial Intern

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Top 50 Snack and Bakery Companies
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Bakery Products

 

More Videos


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • Oscar statues

    How candy played a role in the 2018 Academy Awards

    See More
  • M&M's debuts All Cerulean in honor of 'Devil Wears Prada'

    M&M's debuts All Cerulean in honor of 'Devil Wears Prada'

    See More
  • M&M'S debuts Mother's Day, Father's Day, and graduation gifts for spring

    M&M'S debuts Mother's Day, Father's Day, and graduation gifts for spring

    See More

Related Products

See More Products
  • milk-dairy.jpg

    Milk and Dairy Foods Nutrition, Processing and Healthy Aging

  • accelerated.jpg

    Accelerating New Food Product Design and Development, 2nd Edition

  • ready to eat

    Ready-to-Eat Snacks: Emerging Technologies for Production and Safety

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing