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Candy IndustryCandy ProductsChocolate Products

Fannie May debuts premium chocolate bars

Brand also launches Rocky Road Chocolatier’s Mix.

FM Tablet Bars_web.jpg
FM Rocky Road_web.jpg
FM Tablet Bars_web.jpg
FM Rocky Road_web.jpg
October 19, 2022

Fannie May is bringing two innovations to the chocolate category: Fannie May Premium Chocolate Bars and Rocky Road Chocolatier's Mix. 

These offerings will provide new ways for fans to enjoy Fannie May's confections, whether they’re taking an indulgent moment for themselves or if they’re on the go.

"Fannie May is continuously working to balance our rich tradition of crafting classic, Americana-inspired confections and thinking of new ways fans can enjoy our offerings. With these two new innovations, we have done just that," said Rick Fossali, VP and general manager of Fannie May. "I hope the new Fannie May Premium Chocolate Bars and the Rocky Road Chocolatier's Mix allow our consumers to make even more timeless memories together, anytime, anywhere."

The 3.5-oz. Fannie May Premium Chocolate Bars are available in four flavors: Milk Chocolate Pecan Brittle, Milk Chocolate Butterscotch with Sea Salt, Dark Chocolate Mint & Cookie, and Dark Chocolate Sea Salt Almond.

The Chocolatier's Mix line is launching in 2-oz., 7.5-oz. and 18-oz. bags. Rocky Road, a nostalgic flavor introduction for the chocolate brand, features a combination of crunchy pecans, almonds and fluffy marshmallows coated in Fannie May's signature rich milk chocolate.

Both of these offerings are handcrafted without artificial colors, artificial flavors and preservatives. All of Fannie May's products are made in the United States.

The Fannie May Premium Chocolate Bars are available on FannieMay.com and at the 50-plus Fannie May retail stores, regionally at Walgreens and other regional grocers. The Chocolatier's Mix Line is available exclusively at Sam's Club and Fannie May retail stores and will be available widely at club, FDM and on FannieMay.com starting in March.

KEYWORDS: Chocolate Bar Chocolate bar trends Fannie May

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