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Candy IndustryLicoriceCandy Industry News

Licorice preference reveals personality traits

April 13, 2011
Like red licorice? You’re probably sensible, practical and down-to-earth. Prefer black? You’re likely more “wild and crazy” and like spontaneity and the thrill of adventure. 
 
That’s according to the results of a Licorice Personality Quiz conducted by the American Licorice Co., the makers of Red Vines Twists. The company conducted the quiz in honor of National Licorice Day, April 12.
 
The results also show that those who favor red describe themselves as more pragmatic and conservative and that they tend to be more methodical and like to have things planned instead of leaving things to chance.
 
Meanwhile, those who favored black were more likely to be outspoken, freely share their opinions with others and often feel as though they’re going a million miles an hour.
 
“Interesting, one thing both groups had in common was that they described themselves as more ‘jeans and a T-shirt types than ‘designer,’” says American Licorice spokesman Michael Kelly. “Maybe that means licorice is the ultimate comfort food.”
 
American Licorice also makes Snaps, Sour Punch, Super Ropes, Extinguisher and Natural Vines.
 
For more information visit www.amerlic.com.

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