Kraft Foods has no plans to sell Green & Black's
Photo courtesy of: innovation.cadbury.com
The U.S.
food manufacturer indicated instead that they wish to continue investing and
building their chocolate portfolio in Europe.
“Kraft Foods has the experience, capability
and innovative outlook to drive growth. You only have to look at our record of
growing brands in the UK,
from the fantastic success of Philadelphia
cream cheese and Kenco coffee to niche brands such as Carte Noire
coffee and our successful 2010 launch of Belvita breakfast biscuits,”
says Michael Clarke, president of Kraft Foods Europe. “Green & Black’s is
in good hands.”
There were some stirrings that Green &
Black’s wanted to orchestrate a management buyout in order to regain more
individual ownership in the company.
Kraft acquired the chocolate company in early
2010 after it bought Cadbury PLC, which had purchased Green & Black’s six
years ago.
For more information visit www.kraftfoodscompany.com
- G.W.
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