Christian Jegen, former president of Haribo of America, has signed on to lead Pez Candy as its news president and ceo. He will also serve on the executive board of Pez AG, which owns the subsidiary.

Christian Jegen
Christian Jegen

Jegen is replacing Joseph Vittoria, who recently joined Promotion in Motion as executive v.p. and chief administrative officer. 

“We are pleased to welcome Christian to the PEZ Candy organization,” says Manfred Foedermayr, president and ceo, PEZ AG. “Christian’s strong leadership and record of accomplishments will continue to strengthen and grow the PEZ brand.”

Before Pez Candy, Jegen was at Haribo of America for 18 years, where he built up the company’s strategic growth and brand presence in the U.S. marketplace. He has more than 25 years of experience in the candy industry and retailer marketplace.

“His background in the consumer product industry, coupled with his business acumen and experience within the confectionery industry provides him with a solid foundation for understanding the needs of how to take PEZ Candy to the next level of innovation and growth,” says Foedermayr.

Founded in 1927, the Orange, Conn.-based company is known for its “interactive candy” and wildly popular Pez dispensers.

“I am excited to be a part of the PEZ family and plan on bringing highly innovative ideas and strategies in order to grow this iconic brand even further in the United States,” Jegen says. “PEZ has a beloved line of products, a loyal fan base and works with the most respected licensors in the industry and I am eager to move the PEZ brand to the next level.”

Read More: Joseph Vittoria joins Promotion in Motion