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Candy IndustryChocolate ProductsChocolate IngredientsCandy Industry News

Godiva ‘Shares the Love’ with its fans

Online sweepstakes lets everyone indulge in their love of chocolate.

By Jorona Johnson
January 18, 2013
SharetheLove Story
Godiva's Share the Love sweepstakes

This Valentine’s Day, Godiva is allowing people to share some sweet, decadent joy with all their friends – even the ones they only sort of know.

The grand prize for their latest contest, “Share the Love” is a box of Godiva chocolates for them and 500 of their Facebook friends. In case you’re struggling to visualize, think of it this way: you would have to shell out $15,000 to match Godiva’s prize.

Leading up to the big day, Godiva will be hosting the sweepstakes through the brand’s Facebook page and website Godiva.com. Consumers have the chance to upload and submit photos of themselves with their loved ones to the sites for a chance to win.

In addition, to celebrate during the weeks leading up to Valentine’s Day, the Godiva boutique at the Rockefeller Center in New York City will feature a sweet, interactive photo booth made entirely of Godiva chocolate. Customers will be able to take photos, share them via social media and enter them into the sweepstakes.

Despite the fact that only 10 fans will win this sweepstakes, Godiva is “serious about sharing the love.” Each contestant in the “Share the Love” sweepstakes will receive a 25% discount redeemable either online or in the Godiva store.

The real question is which 500 of your friends do you choose?
 

KEYWORDS: chocolate Godiva Valentine's Day

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Jorona Johnson is an intern at Candy Industry and can be reached at JohnsonJ@bnpmedia.com

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