Marketing effort designed to draw attention to brand’s newfound accessibility.
May 11, 2022
GODIVA has launched the global “GODIVA is Chocolate” marketing campaign, celebrating GODIVA's growth beyond its gifting roots to become a more accessible brand.
Candy Industry recently spoke with John Galloway, CM&IO and interim president of the Americas, GODIVA, about how its retail strategy influenced its approach to Valentine’s Day, its activation in New York City, and its expectations for the season.
Portfolio includes premium and casual gifting products.
January 24, 2022
GODIVA has released a variety of chocolates to celebrate all kinds of love — from lovebirds to loved ones, best friends to beloved co-workers — this Valentine's Day.
GODIVA's four new partners join other prestigious brands in its North America licensing portfolio, which includes General Mills, The Cheesecake Factory and Jessica Pastries.
IRI: Gift box chocolate generated $317 million in the year ending June 13, 2021.
July 26, 2021
Renewed focus on accessible gifting, along with consumers turning to chocolate to lift their spirits and cheer up loved ones during the COVID-19 pandemic, has buoyed the truffles, pralines, filled chocolates category.