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Candy IndustryCandy ProductsNew Candy Products

Cracker Jack’d

Frito Lay, Plano, Texas

By Crystal Lindell
June 26, 2013
Cracker Jackd
 

Cracker Jack’d
Frito Lay, Plano, Texas
www.crackerjackd.com
(800) 352-4477

While this new product line-up tips a hat to the iconic Cracker Jack brand that consumers have enjoyed for 120 years, Cracker Jack'D is a distinct, standalone brand not meant to replace the traditional Cracker Jack brand.  Geared toward young men, this intense snack comes in three collections of intense flavors:

• Hearty Mix:Tasty clusters mixed with nuts to give adult consumers a hearty, filling snack. Flavors include Cheddar BBQ, Zesty Queso, PB & Chocolate and Berry Yogurt.

• Intense Mix: Delicious snack mixes that have big, intense flavor and pack a powerful crunch.  Flavors include: Buffalo Ranch and Spicy Pizzeria.

• Sweet 'n Savory Clusters: A Salted Caramel flavor that features rich sweet and salty popcorn and almond piece clusters.

Ingredients: (Spicy Pizzeria): Pizza flavored pretzel pieces: Enriched wheat flour (wheat flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), vegetable oil (soybean, cottonseed, corn and/or sunflower oil), and less than 2 percent of the following: corn syrup, barley malt extract, leavening agents (yeast, baking soda, ammonium, bicarbonate), maltodextrin (made from corn) salt, whey, tomato powder monosodium glutamate, natural and artificial flavors, cheddar cheese (milk, cheese cultures, salt, enzymes), sugar, spices, onion powder, yeast extract (contains soy), cream garlic powder, butter (cream, salt, soybean oil, artificial color, parmesan cheese (milk cheese cultures, salt, enzymes), monterey jack cheese (milk, cheese cultures, salt enzymes) swiss cheese (milk, cheese culture, salt, enzymes), and tocopherols (antioxidant). Pizza artificially flavored crunchy corn kernels: Corn, canola oil, and less than 2 percent of the following: cheddar cheese (milk, cheese cultures, salt enzymes), salt, tomato powder, monosodium, glutamate, whey, onion powder, sunflower oil, sugar, buttermilk, romano cheese (part-skim cow’s milk, cheese cultures, salt, enzymes), whey protein concentrate, corn oil, spices, corn syrup solids, garlic powder, natural and artificial flavors (including natural pepperoni type flavor and artificial tomato flavor), artificial color (including yellow 6, yellow 5 lake, yellow 6 lake, red 40 lake, yellow 5, citric acid, lactic acid, sodium, caseinate, skim milk, disodium inosinate, and disodium guanylate.Cheddar flavored crispy corn sticks: Corn flour, soybean oil, and less than 2 percent of the following: maltodextrin (made from corn), salt, potato flour, whey, natural and artificial flavors (including natural smoke flavor), cheddar cheese (milk, cheese cultures, salt, enzymes), cream, onion powder, monosodium, glutamate, tomato powder, yeast extract, butter (cream, salt), canola oil, swiss cheese (milk, cheese cultures, salt, enzymes), garlic powder, parmesan cheese (milk, cheese cultures, salt, enzymes), monterey jack cheese (milk, cheese cultures, salt, enzymes) and artificial colors (including yellow 6, yellow 6 lake).

S.R.P.: $2.49

KEYWORDS: snacks

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Crystal lindell sept 2020 002 author
Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.

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