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Candy IndustryCandy ProductsCandy Industry TrendsNew Candy ProductsChocolate Products

Sourse introduces vitamin-infused dark chocolate bites

Company rebrands one year after August 2020 launch.

Sourse dark chocolate

Photo from Sourse.

October 20, 2021

As part of a rebrand, Sourse is introducing two varieties of vitamin-infused dark chocolate: Beauty Bites, infused with biotin for longer, stronger hair and nails, and Mood Bites, infused with saffron and vitamin D3 for a balanced mood.

Launched in August 2020, Sourse is on a mission to design clean, delicious, functional snacks that serve people and the planet. Sourse launched with two hero products: Glow Bites, infused with a plant-based collagen alternative for hydrated, plump skin; and Hype Bites, infused with vitamin B12 for energy, focus, and mood. 

With dark chocolate bites, Sourse is reimagining the supplement industry as something better suited for the next generation. The brand focuses on sustainable ingredients, with products that are 100 percent vegan, gluten free, non-GMO, and allergen free. The launch of Sourse's latest two products, Beauty Bites and Mood Bites, is designed to expand the brand's overall product offerings to reach a wider audience of consumers.

Sourse was originally founded by couple Jenne Moore and Andrew Remlinger. Moore previously led digital marketing teams for technology and renewable energy companies in San Francisco, while Remlinger spent a number of years in the finance world, serving as a consumer investment banker and advising a new wave of better-for-you food and beauty brands. Their respective backgrounds gave them new perspectives on the food industry and its connections to the environment, which ultimately inspired them to create their own plant-based functional food brand on a mission to make taking your vitamins more fun.

"After years of suffering from Vitamin B12 deficiency, I realized the capsules I was taking every day were not actually working,” Moore said. “I became very interested in food-based supplements that provide better nutrient absorption. Chocolate's natural properties make it one of the best formats for vitamins because it acts as a prebiotic and catalyst for fat-soluble vitamins like Vitamin D."

The company's rebrand comes just over a year after its official launch and offers a more elevated brand experience with colorful, modern designs that further the brand's mission of reinventing the vitamin industry to better suit a new generation of health and beauty devotees.

All four Sourse products are now available for purchase through Sourse's DTC website, where they offer monthly supplies of each product for a one-time purchase of $34, or a subscription of $29.90 per month.


KEYWORDS: branding dark chocolate Vitamin-infused candy

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