Lay’s is updating its formulations and visual identity to align with evolving consumer preferences. By end-2025, the potato chip company will end the use of artificial colors and additives, and start using healthier oils for certain lower-fat varieties.
Exclusive products will be packaged under the Aldi brand or labeled "Aldi Original."
September 26, 2025
In the grocery retailer's most extensive packaging update yet, Aldi is placing its name on every exclusive product and launching its private-label brand.
Through its financial restructuring, the company eliminated approximately $2 billion of funded debt and is emerging with approximately $600 million of liquidity.
Tarrier Foods has announced a comprehensive brand refresh, the launch of its newly designed website, and the completion of a major facility expansion to support the company’s growth trajectory.