Building on the success of SUPERCANDY, a product targeted toward the active millennial, husband-and-wife team Eric and Andrea Stoll have used their successful formula (flavor meets function) to create SMARTCANDY.

The two have brought to life a unique product with strategic retail partnerships to market the perfect snack for parents (and their kids) who don't want to compromise flavor for healthier alternatives.

"As parents of two active boys, we noticed a void in the market for a snack that was better for our kids and one that they would be equally excited about," says Eric Stoll, founder and president of SNAP Infusion. "SMARTCANDY is a delicious product packed with vitamins A, B and C — a unique blend of function to support a kid's daily activity while also delivering benefits for eyes, immunity and sustained energy levels. We put our heart and soul into the creation of this line.”

The product also meets school food guidelines, making it perfect for a class treat. 

SMARTCANDY comes in four flavors including FROOT Strawberry, FROOT Orange, Sweet Gummy and Sour Gummy.

Ingredients: Glucose syrup, sugar, water, citric acid, sodium citrate, pectin, natural flavors and for colors: annatto, tumeric, elderberry juice.

Retail Price: $3.99