That’s it. is giving the keto industry the ultimate wake up call with the launch of its innovative Keto Kick coffee energy bar.

Keto Kick is a groundbreaking new keto coffee energy bar made with only six real, whole ingredients, including 95 mg of caffeine from Fair Trade, single-origin Ethiopian coffee beans.

This new energy bar offers the whole foods and caffeine many crave, while staying plant-based and Keto-certified.

Despite its popularity, maintaining a keto lifestyle on-the-go often means relying on processed convenience foods full of “dirty” ingredients and lacking any true nutrients.

Keto Kick turns this narrative on its head. Staying true to the That’s it. brand, Keto Kick contains only six ingredients, no added sugar or sugar alcohols, and caffeine sourced from real, single-origin coffee beans, rather than the caffeine additives frequently used in energy bars.

“As a registered dietitian nutritionist, the first thing I always look at is ingredients – and Keto Kick’s are impressive,” noted Cynthia Sass, MPH, MA, RD, CSSD. “With just six recognizable ingredients, including organic dates, garbanzo beans and coffee, this bar is clean, simple, and 100 percent plant-based. Whether you follow a Keto diet or not, this mini bar makes a great alternative to your morning cup of coffee or usual afternoon pick-me-up.”

Keto Kick is available in two flavors: Chocolate and Vanilla. Its six all-natural ingredients include: organic dates, FiberSMART® Organic Soluble Tapioca Fiber Powder, organic garbanzo beans, organic Ethiopian single-origin Arabica coffee beans, sea salt, and organic cacao or organic vanilla.

Each 20-gram bar is certified USDA Organic, gluten-free, non-GMO, kosher, and free from the top 12 allergens. It contains 45 calories, five net carbs and eight grams of fiber.

Keto Kick is available now at www.thatsitfruit.com and www.amazon.com.